Ideo’s David Kelley on “Design Thinking”
Everyone should read Ideo’s David Kelley on “Design Thinking”!! It’s not the newest article (and I don’t know how I missed it the first time, considering how religiously I read Fast Company). Nevertheless, a lot of it resonated with us here at the Futures Group. I have a million thoughts in my head. Thoughts around how “creativity can be summoned at will, with a process not unlike the scientific method”, how crisis disrupts the status quo and presents amazing opportunity, how “ideas can attract more powerful acolytes and be disseminated more more widely through business, how we can be confident about giving our stuff away because we know that we can come up with a better idea tomorrow, how being diverse can add a tremendous amount of value to being deep. You really should just go read the article.
To end off, here’s a plug for an SMU event in 2 weeks:
Creating a Market Place for User Innovation
Associate Professor Lars Bo Jeppeson
Director, Danish User-Centred Innovation Lab
Date: Thursday, 26 November 2009
Time: 10.30 am to 11.45 am
Venue: Executive Media Theatre, Level 5
(SMU Administration Building)
Address: 81 Victoria Street
Singapore 188065
