Data as Seductive Material
I’m doing some research into the Future of Data at the moment. I think Wired Magazine described it best when they wrote about the Petabyte Age.
“Welcome to the Petabyte Age. Sensors everywhere. Infinite storage. Clouds of processors. Our ability to capture, warehouse, and understand massive amounts of data is changing science, medicine, business, and technology. As our collection of facts and figures grows, so will the opportunity to find answers to fundamental questions. Because in the era of big data, more isn’t just more. More is different.”
When you are researching big-hairy-gorilla-type topics, like the Future of Data, it is always encouraging to see that other people are interesting in the similar things. So imagine my excitement over the weekend when I came across Matt Jones’ (from Dopplr) presentation on slideshare.
I really like the idea of data as seductive material. The idea that data has the ability to entice someone into a desired outcome or state. My phrase for it was behaviour optimisation, which really doesn’t sound as fun.
