Trend Blend 2009
Here’s a rather cool 2009 trend mapping by Richard Watson. You can download the pdf version here.
The author highlighted the top 11 trends (or as the author footnote claims – “Educated guess”) in 2009, namely: Ageing, Anxiety, Climate change, Debt, Digitalization, Global connectivity, GRIN (Genetics, Robotics, InfoTech, NanoTech) technologies, Power shift Eastwards, Sustainability, Uncertainty & Volatility, as well as the impacts of each events (of varying degrees, depending on the size of the bubble), segmented by eight different sectors (basically STEEP + Biz, Family and media).
Here’s some of the events that caught my attention:
Society – Utility, Authenticity;
Technology – Simplicity, Green IT;
Economy – Industry consolidation, Sovereign Wealth Funds;
Environment – Urbanization, Green Cities, Nuclear Power, Bio-fuel backlash;
Politics – Rising protectionism, Fall of US Empire, Virtual protests;
Business – CSR, Transparency, networked risk, skills shortages;
Family – Single person households, IMBY;
Media – TOO much information, Facebook fatigue, etc…
It is also interesting to note some of the global risk highlighted, such as Influenza pandemic/ Return of SARs (as in ’03), Major Internet Failure (Din we experience this in ’01/02?), Alternative Energy Bubble (2009? Unlikely? or 2013 – 2015?), Severe water shortages, Income inequality, etc… On a lighter note, Richard warns of the risk in taking trend maps too seriously and mocks at Nicole Kidman winning another oscar(Probably a TC fan)…